Take the Roads Less Traveled – And Share your Adventure – With New Bronco Trail App

May 31st, 2023 by

MOAB, Utah, May 2, 2023 – Real adventures seldom happen where streets are paved. That’s why Ford is making it easy to discover, plan and share off-road journeys with the new Bronco® Trail App.

Ford today debuts the Bronco Trail App for Apple iOS and Google Android mobile devices at Bronco Safari 2023 in Utah, where hundreds of Bronco enthusiasts are gathering to show off their vehicles and tackle some of the challenging trails that can be found in the app.

Available only for Bronco® SUV owners, the app features approximately 1,200 professionally curated off-road trail maps across the U.S., Canada and Mexico to start. It also provides the ability to record drives with waypoints, photos and video – and lets you share your adventure on social media.

Future updates will continue to add more trails and features to the Bronco Trail App.

“The Bronco Trail App is the perfect companion for those looking to get the most out of their Bronco, especially when they go off the beaten path. We know our customers value the time they take to go out there and get away from it all, and this app offers them an easy way to share the exciting experiences they have and connect with other off-roaders.”

-Matt Winter, Bronco Brand Manager

After downloading the Bronco Trail App and linking it to their FordPass account, Bronco owners gain access to key features, including:

Curated trail maps: Always stay on the trail with the Bronco Trail App and discover roughly 18,000 miles of existing trails in the U.S., Canada, and Mexico. Filter by location, length, difficulty, and more. Each trail has a description and can be saved for future adventures.

Points of interest: Keep track of what’s ahead, like tough challenges, scenic points of interest, waypoints, can’t-miss photo ops, and more. Once you’ve saved a trip, you can add your own waypoints, photos, and notes about your experience.

Satellite imagery and 2D topographic maps: Access and download different map styles to prepare for the journey ahead. Going off-grid? No problem: you can view downloaded maps even if you are offline.

Pressure gauge: Some trails recommend lower or higher tire pressure to traverse – Bronco Trail App features a real-time tire pressure gauge built in the app to assist with adjusting to desired tire pressure on the trail and recommended pressure for the road. And you can use it even when you don’t have a cellular or cloud connection.

Adventure tracking: Bookmark and record favorite trails to visit again or share experiences from your phone with other Bronco owners.

Video capturing: Capture video of your drive by securing your smartphone in the vehicle. Finished recordings can be viewed in the app or through a connection with your vehicle’s center console, with overlay data like speed, RPM, distance traveled, elevation, and more. Once you’re done recording, the video will be automatically saved to your phone and available to share via text, social media channel or in online forums.

The Bronco Trail App is complimentary to download and use. It’s available now in the Apple App Store and Google Play.

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Always consult the Owner’s Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear. Don’t drive while distracted or while using handheld devices. Video playbook available only while vehicle is in park.

To get started, download the Bronco Trail App and log in with your FordPass® credentials. If you don’t already have a FordPass account, you’ll need to download the FordPass App and create one.

About Ford Motor Company

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company.  Ford employs about 174,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.